[{"data":1,"prerenderedAt":123},["ShallowReactive",2],{"lesson-/academy/sdr/cold-calling-laws":3},{"path":4,"data":5,"html":59,"toc":60,"prev":70,"next":77,"track":84},"/academy/sdr/cold-calling-laws",{"title":6,"description":7,"primaryQuery":8,"secondaryQueries":9,"module":12,"order":13,"tier":14,"intent":15,"asset":16,"publishedAt":19,"author":20,"reviewedAt":21,"relatedTool":22,"challenge":23,"exercise":48,"sources":51},"Cold Calling Laws: TCPA, the Do Not Call List, and What You Can't Do","Cold calling is legal in the US, but it is regulated: you can't robocall cell phones without consent (TCPA), you generally can't call residential numbers on the National Do Not Call Registry, and you must identify yourself honestly. This page is a compliance checklist for legitimate B2B calling — not legal advice.","cold calling laws",[10,11],"is cold calling legal","do not call list b2b",4,9,"B","informational",{"type":17,"title":18},"checklist","The cold-calling compliance checklist","2026-09-10","closers","2026-09-24",null,{"type":24,"id":25,"brief":26,"buckets":27,"items":30},"sort","m4-l9-compliance-safe","Six things you might do on a calling block. Which are compliant, and which put you at legal risk?",[28,29],"Compliant","Legal risk",[31,34,37,40,43,45],{"key":32,"text":33},0,"Identify yourself and your company honestly and state why you're calling",{"key":35,"text":36},1,"Use an auto-dialer to send a recorded sales message to someone's cell phone without prior consent",{"key":38,"text":39},2,"Honor a verbal or written request to stop calling and remove the number from your list",{"key":41,"text":42},3,"Pretend to be someone else or invent a reason to force a transfer",{"key":12,"text":44},"Call a business's published business line during business hours to reach a named contact",{"key":46,"text":47},5,"Dial a residential number that's on the National Do Not Call Registry",{"prompt":49,"successCriteria":50},"Sort the six calling behaviors into 'compliant' and 'legal risk', then write one sentence naming the two lines you must never cross when cold calling.","You can name them without hedging: never robocall/autodial a cell phone without consent, and never call a DNC-listed residential number or misrepresent who you are. Everything else is good practice layered on top.",[52,56],{"label":53,"url":54,"vintage":55},"FTC, Telemarketing Sales Rule (16 CFR Part 310) and the National Do Not Call Registry","https://www.ftc.gov/business-guidance","2024",{"label":57,"url":58,"vintage":55},"Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227","https://www.fcc.gov/consumers/guides/stopping-unwanted-robocalls-and-texts","\u003Cp>Cold calling is legal in the US, but it is regulated — and the rules are the difference between a legitimate B2B calling block and a class action. The two lines you must never cross: \u003Cstrong>no autodialed or prerecorded calls to a cell phone without prior express consent (TCPA), and no calls to residential numbers on the National Do Not Call Registry without consent or an established business relationship.\u003C/strong> B2B calls to a company's business line, to a named contact, during business hours are generally fine. This page is a compliance checklist for legitimate calling — not legal advice.\u003C/p>\n\u003Ch2 id=\"the-compliance-checklist\">The compliance checklist\u003C/h2>\n\u003Cp>Here is the asset — run every calling program through it:\u003C/p>\n\u003Cul>\n\u003Cli>[ ] \u003Cstrong>Target business lines, not residential.\u003C/strong> Your B2B list should be company numbers and direct business lines, not consumer cell phones.\u003C/li>\n\u003Cli>[ ] \u003Cstrong>Scrub against the DNC.\u003C/strong> If a number is residential and on the National Do Not Call Registry, don't call it without prior written consent or an established business relationship.\u003C/li>\n\u003Cli>[ ] \u003Cstrong>No robocalling cells.\u003C/strong> Never use an auto-dialer or prerecorded voice to call a cell phone without prior express consent — this is the highest-risk TCPA violation.\u003C/li>\n\u003Cli>[ ] \u003Cstrong>Identify yourself honestly.\u003C/strong> State your real name and company and why you're calling. No spoofing, no pretending to be someone else.\u003C/li>\n\u003Cli>[ ] \u003Cstrong>Honor opt-outs immediately.\u003C/strong> Keep a suppression list; if someone asks to stop, stop and remove them.\u003C/li>\n\u003Cli>[ ] \u003Cstrong>Watch state law.\u003C/strong> Some states are stricter than federal law — check your target states before you scale a calling program.\u003C/li>\n\u003Cli>[ ] \u003Cstrong>Get consent for recordings.\u003C/strong> If you record calls, most states require all parties to consent; know your state's rule.\u003C/li>\n\u003Cli>[ ] \u003Cstrong>When in doubt, ask a lawyer.\u003C/strong> This checklist is not legal advice; a compliance question is worth a real attorney's answer.\u003C/li>\n\u003C/ul>\n\u003Ch2 id=\"what-the-penalties-look-like\">What the penalties look like\u003C/h2>\n\u003Cp>The stakes are real: TCPA statutory damages run to about \u003Cstrong>$500 per call, up to $1,500 for knowing or willful violations\u003C/strong>, and the Do Not Call rules carry their own per-call penalties. That is why compliance is a business decision, not a legal nicety. For a legitimate B2B operation the checklist above is usually enough — you're calling business lines to named people during business hours, which is squarely normal business calling. The risk lives in the shortcuts: robocalls, DNC-listed residential numbers, and deception.\u003C/p>\n\u003Ch2 id=\"start-here\">Start here\u003C/h2>\n\u003Cp>You know the rules. Now the practical question every new rep asks — \u003Ca href=\"/academy/sdr/how-many-cold-calls-per-day/\">how many cold calls per day is normal\u003C/a>? The benchmark table and the numbers behind it.\u003C/p>\n",[61,64,67],{"id":62,"text":63},"the-compliance-checklist","The compliance checklist",{"id":65,"text":66},"what-the-penalties-look-like","What the penalties look like",{"id":68,"text":69},"start-here","Start here",{"path":71,"title":72,"description":73,"module":12,"order":74,"kind":75,"practiceCall":22,"core":76},"/academy/sdr/cold-call-voicemail-script","Cold Call Voicemail Scripts That Get Called Back (Under 22 Seconds)","A voicemail gets called back when it's short, specific, and gives the prospect a reason to return the call. Keep it under 22 seconds, name a concrete reason tied to them, and end with one easy ask. This page gives you 6 voicemail scripts under 22 seconds and the rules that make them work.",8,"write",true,{"path":78,"title":79,"description":80,"module":12,"order":81,"kind":82,"practiceCall":22,"core":83},"/academy/sdr/how-many-cold-calls-per-day","How Many Cold Calls Per Day Is Normal? (Benchmarks)","The benchmark for outbound reps is around 4.1 quality conversations per day, not a fixed dial count — dial volume varies wildly with connect rate. Most entry-level roles expect 50-100 dials a day and measure conversations and meetings, not dials. This page gives you the benchmark table and how to read your own numbers.",10,"order",false,{"slug":85,"title":86,"shortTitle":87,"crumb":88,"path":89,"positioning":90,"totalLessons":91,"modules":92},"sdr","Certified Sales Development Representative (CSDR)","SDR/BDR Certification","SDR Certification","/academy/sdr","The free certification for getting your first sales job — no degree, no experience, no upsell.",58,[93,97,100,103,107,110,113,117,120],{"id":35,"name":94,"lessonCount":95,"description":96},"The Role",6,"What an SDR actually does, whether it’s for you, and the sales career path it opens — 6 core lessons.",{"id":38,"name":98,"lessonCount":41,"description":99},"Getting In With No Experience","Land your first sales job with no experience or degree — a 30-day plan — 3 core lessons.",{"id":41,"name":101,"lessonCount":74,"description":102},"Prospecting and Research","Find the right accounts and contacts to reach — 8 lessons.",{"id":12,"name":104,"lessonCount":105,"description":106},"Cold Calling",11,"Make cold calls without freezing up — 11 core lessons.",{"id":46,"name":108,"lessonCount":74,"description":109},"Cold Email and LinkedIn","Write cold emails and LinkedIn messages that get replies — 8 core lessons.",{"id":95,"name":111,"lessonCount":46,"description":112},"Conversations: Discovery and Qualification","Run discovery calls and qualify real buyers — 5 core lessons.",{"id":114,"name":115,"lessonCount":41,"description":116},7,"The Tool Stack","The tools that run an SDR’s daily workflow — 3 core lessons.",{"id":74,"name":118,"lessonCount":95,"description":119},"Money: Comp, Commission and Quota","SDR salary, OTE, commission and quotas — 6 lessons.",{"id":13,"name":121,"lessonCount":74,"description":122},"Getting Hired","Resume, interview answers, offer negotiation, and the certification assessment — 8 lessons.",1792888518406]