[{"data":1,"prerenderedAt":106},["ShallowReactive",2],{"lesson-/academy/sdr/how-to-use-sales-navigator":3},{"path":4,"data":5,"html":48,"toc":49,"prev":56,"next":63,"track":68},"/academy/sdr/how-to-use-sales-navigator",{"title":6,"description":7,"primaryQuery":8,"secondaryQueries":9,"module":14,"order":15,"tier":16,"intent":17,"asset":18,"publishedAt":21,"author":22,"reviewedAt":23,"relatedTool":24,"challenge":25,"exercise":45},"How to Use Sales Navigator: The Beginner Search-Filter Cheat Sheet","To use Sales Navigator, combine a people filter (title, seniority, function) with an account filter (industry, geography, company size) so every result matches your ICP, then use a recent signal as your outreach hook. This page is the beginner search-filter cheat sheet — the 80% of the tool that builds a prospect list, plus how to turn it into a message.","how to use sales navigator",[10,11,12,13],"sales navigator tutorial","sales navigator for beginners","sales navigator search filters","sales navigator prospecting",5,7,"B","informational",{"type":19,"title":20},"reference","Sales Navigator search-filter cheat sheet (people × account)","2026-09-10","closers","2026-09-24",null,{"type":26,"id":27,"brief":28,"items":29},"rank","m5-l8-nav-list-quality","To build a prospect list in Sales Navigator that actually converts, rank these from most to least important.",[30,33,36,39,42],{"key":31,"text":32},0,"Grab a big list of names fast and hope a broad, generic message lands",{"key":34,"text":35},1,"Search by role, function, and seniority so every result matches your target title, not a broad keyword",{"key":37,"text":38},2,"Add account filters (industry, geography, company size) so you only reach companies that fit your target",{"key":40,"text":41},3,"Use a recent signal — a role change, hiring, growth, or a post — as your reason to reach out",{"key":43,"text":44},4,"Save the search and check new results so your list stays fresh instead of going stale",{"prompt":46,"successCriteria":47},"Using the cheat sheet below, write the filter combo (role + function + seniority + industry + geography + one recent signal) for one real account you want to prospect.","The combo is narrow enough that it would return a manageable, ICP-fit list, and it names one recent signal you'd use as the outreach hook.","\u003Cp>Sales Navigator is LinkedIn's search tool for prospecting — the version of LinkedIn built to answer one question: \u003Cstrong>who, at which companies, fits my \u003Ca href=\"/glossary/icp/\" target=\"_blank\" rel=\"noopener noreferrer\">ICP\u003C/a>, and what changed recently that gives me a reason to reach out?\u003C/strong> The skill is combining two filter types: a \u003Cem>people\u003C/em> filter (title, seniority, function) and an \u003Cem>account\u003C/em> filter (industry, geography, company size), so every result is a person you'd actually want to contact at a company you'd actually want to sell to. Then you use a recent signal — a hire, a role change, a launch — as your hook. Sales Navigator finds the names; it doesn't write the message. That part is still you.\u003C/p>\n\u003Ch2 id=\"the-search-filter-cheat-sheet-here-is-the-asset\">The search-filter cheat sheet — here is the asset\u003C/h2>\n\u003Cp>Think of a search as two stacked filters, people on top of accounts:\u003C/p>\n\u003Cp>\u003Cstrong>People filters (who)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Title / keyword.\u003C/strong> Exact titles beat vague ones — "Head of Revenue Operations" over "operations." Add current-title-only unless you want former holders too.\u003C/li>\n\u003Cli>\u003Cstrong>Function.\u003C/strong> Narrow to the department that owns the problem you solve (Sales, Marketing, Ops, Finance…).\u003C/li>\n\u003Cli>\u003Cstrong>Seniority.\u003C/strong> Pick the level with buying power and pain: Director to C-level for most B2B; add Manager if they're the day-to-day owner.\u003C/li>\n\u003Cli>\u003Cstrong>Years in current role / location.\u003C/strong> Fine-tuning knobs for when a list is too big.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Account filters (which company)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Industry.\u003C/strong> Match your ICP's industries — don't leave it open if your product is industry-specific.\u003C/li>\n\u003Cli>\u003Cstrong>Geography.\u003C/strong> Region, country, or metro — match your territory.\u003C/li>\n\u003Cli>\u003Cstrong>Company size (employee count).\u003C/strong> A strong proxy for whether they have the pain and the budget you target.\u003C/li>\n\u003Cli>\u003Cstrong>Account type / headcount growth.\u003C/strong> Find companies in motion — hiring, expanding — which usually have the budget.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Boolean & keywords.\u003C/strong> Combine terms with \u003Ccode>OR\u003C/code>, exclude with \u003Ccode>NOT\u003C/code>, and quote exact phrases (e.g. \u003Ccode>"revenue operations"\u003C/code>). A title field of \u003Ccode>Head OR VP OR Director\u003C/code> + \u003Ccode>"revenue operations"\u003C/code> beats one keyword.\u003C/p>\n\u003Cp>\u003Cstrong>The signal layer (the part that wins).\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Recently changed roles / recently hired.\u003C/strong> The person is new and looking — the single best cold hook.\u003C/li>\n\u003Cli>\u003Cstrong>Posting recently about [topic].\u003C/strong> They're thinking about the space; engage before you pitch.\u003C/li>\n\u003Cli>\u003Cstrong>Saved searches + alerts.\u003C/strong> Save your best filter combo and let it surface new names weekly, so your \u003Ca href=\"/academy/sdr/how-to-build-a-prospect-list/\">list\u003C/a> never goes stale.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>The mistake to avoid.\u003C/strong> Searching one keyword, grabbing 500 names, and bulk-connecting. Sales Navigator's value is precision, not volume — a tighter search that returns 40 ICP-fit names beats a broad one that returns 5,000 strangers. If your search returns a thousand results, you haven't filtered hard enough; add seniority, geography, or an account filter until it's a list a human can actually \u003Ca href=\"/academy/sdr/how-to-research-a-prospect-before-a-call/\">research\u003C/a>.\u003C/p>\n\u003Ch2 id=\"from-a-name-to-a-conversation\">From a name to a conversation\u003C/h2>\n\u003Cp>A Sales Navigator result is a lead, not a conversation. The discipline that turns a filtered list into meetings is what you do with each name: \u003Ca href=\"/academy/sdr/how-to-research-a-prospect-before-a-call/\">research the person\u003C/a> and their \u003Ca href=\"/academy/sdr/sales-trigger-events/\">trigger\u003C/a>, find their \u003Ca href=\"/academy/sdr/how-to-find-someones-email-address/\">email\u003C/a> if you're going cold email, or send a tailored \u003Ca href=\"/academy/sdr/linkedin-connection-requests/\">connection request\u003C/a>. The tool hands you the "who" and the "why now"; you supply the reason and the ask. A list built this way — right title, right company, real signal — is what makes \u003Ca href=\"/academy/sdr/how-to-personalize-cold-emails/\">personalized outreach\u003C/a> possible instead of aspirational.\u003C/p>\n",[50,53],{"id":51,"text":52},"the-search-filter-cheat-sheet-here-is-the-asset","The search-filter cheat sheet — here is the asset",{"id":54,"text":55},"from-a-name-to-a-conversation","From a name to a conversation",{"path":57,"title":58,"description":59,"module":14,"order":60,"kind":61,"practiceCall":24,"core":62},"/academy/sdr/linkedin-connection-requests","LinkedIn Connection Request Message: 10 Templates That Get Accepted","A LinkedIn connection request note gets accepted when it gives one specific, honest reason to connect and makes no pitch. You get roughly 300 characters of custom note — enough for a researched reason, not for a sales message. These 10 templates by scenario show the accepted shape for a referral, a trigger, a post, a same-event, and more.",6,"order",true,{"path":64,"title":65,"description":66,"module":14,"order":67,"kind":61,"practiceCall":24,"core":62},"/academy/sdr/how-to-personalize-cold-emails","How to Personalize Cold Emails: The Tier 1-2-3 Framework (Without Sounding Like a Bot)","To personalize a cold email without spending an hour per message, use tiers: Tier 1 (name + company fit, seconds), Tier 2 (research — a role change or trigger tied to a problem, a minute or two), Tier 3 (deep — a specific post, mutual, or idea, several minutes). Personalization is a time budget: spend it on the accounts most likely to close, and be honest about which tier you're actually writing.",8,{"slug":69,"title":70,"shortTitle":71,"crumb":72,"path":73,"positioning":74,"totalLessons":75,"modules":76},"sdr","Certified Sales Development Representative (CSDR)","SDR/BDR Certification","SDR Certification","/academy/sdr","The free certification for getting your first sales job — no degree, no experience, no upsell.",58,[77,80,83,86,90,93,96,99,102],{"id":34,"name":78,"lessonCount":60,"description":79},"The Role","What an SDR actually does, whether it’s for you, and the sales career path it opens — 6 core lessons.",{"id":37,"name":81,"lessonCount":40,"description":82},"Getting In With No Experience","Land your first sales job with no experience or degree — a 30-day plan — 3 core lessons.",{"id":40,"name":84,"lessonCount":67,"description":85},"Prospecting and Research","Find the right accounts and contacts to reach — 8 lessons.",{"id":43,"name":87,"lessonCount":88,"description":89},"Cold Calling",11,"Make cold calls without freezing up — 11 core lessons.",{"id":14,"name":91,"lessonCount":67,"description":92},"Cold Email and LinkedIn","Write cold emails and LinkedIn messages that get replies — 8 core lessons.",{"id":60,"name":94,"lessonCount":14,"description":95},"Conversations: Discovery and Qualification","Run discovery calls and qualify real buyers — 5 core lessons.",{"id":15,"name":97,"lessonCount":40,"description":98},"The Tool Stack","The tools that run an SDR’s daily workflow — 3 core lessons.",{"id":67,"name":100,"lessonCount":60,"description":101},"Money: Comp, Commission and Quota","SDR salary, OTE, commission and quotas — 6 lessons.",{"id":103,"name":104,"lessonCount":67,"description":105},9,"Getting Hired","Resume, interview answers, offer negotiation, and the certification assessment — 8 lessons.",1792888519454]