[{"data":1,"prerenderedAt":159},["ShallowReactive",2],{"lesson-/academy/sdr/sales-cadence":3},{"path":4,"data":5,"html":51,"toc":52,"prev":65,"next":72,"track":119},"/academy/sdr/sales-cadence",{"title":6,"description":7,"primaryQuery":8,"secondaryQueries":9,"module":13,"order":14,"tier":15,"intent":16,"asset":17,"publishedAt":20,"author":21,"reviewedAt":22,"relatedTool":23,"challenge":24,"exercise":43,"sources":46},"Sales Cadence: How Many Touches to Book a Meeting (14-Day Template)","A sales cadence is the scheduled, repeated sequence of touches across email, phone, and LinkedIn that most reps need to book a meeting — most replies come after the first touch. This page gives you a 14-day multi-channel cadence template and the rules for knowing when to keep going and when to stop.","sales cadence",[10,11,12],"how many touches to book a meeting","sales sequence template","cold email follow up cadence",3,8,"B","informational",{"type":18,"title":19},"template","The 14-day multi-channel cadence template","2026-09-10","closers","2026-09-24",null,{"type":25,"id":26,"brief":27,"items":28},"rank","m3-l8-cadence-factors","To run a cadence that books meetings instead of getting ignored, rank these from most to least important.",[29,32,35,38,40],{"key":30,"text":31},0,"Relevance — each touch tied to their trigger or problem, not a template blast",{"key":33,"text":34},1,"A clear, single ask in every touch — one reason to reply",{"key":36,"text":37},2,"Persistence — keep touching across two weeks even after silence",{"key":13,"text":39},"Sending the same message 12 times because you can",{"key":41,"text":42},4,"Channel variety — email, phone, LinkedIn — so you reach them where they look",{"prompt":44,"successCriteria":45},"Rank the five cadence factors above from most to least important, then write one sentence naming the single thing every touch must do.","You can name it without hedging: every touch makes one clean ask tied to relevance — persistence with variety, never a repetitive blast.",[47],{"label":48,"url":49,"vintage":50},"Bridge Group, 2025 Sales Development Benchmarks — touch counts and cadence","https://bridgegroupinc.net/","2025","\u003Cp>A \u003Ca href=\"/glossary/cadence/\" target=\"_blank\" rel=\"noopener noreferrer\">sales cadence\u003C/a> is the scheduled, repeated \u003Ca href=\"/glossary/sequence/\" target=\"_blank\" rel=\"noopener noreferrer\">sequence\u003C/a> of \u003Ca href=\"/glossary/touch/\" target=\"_blank\" rel=\"noopener noreferrer\">touches\u003C/a> — email, phone, LinkedIn — you run against a prospect until they answer or you stop. While the \u003Ca href=\"/glossary/bdr/\" target=\"_blank\" rel=\"noopener noreferrer\">BDR\u003C/a> runs cadences into net-new accounts, the \u003Ca href=\"/glossary/sdr/\" target=\"_blank\" rel=\"noopener noreferrer\">SDR\u003C/a> runs them into the inbound and existing accounts it works. Most replies come after the first touch, which is why persistence is the whole game — but persistence with one clean ask per touch, not repetition for its own sake.\u003C/p>\n\u003Ch2 id=\"why-cadence-beats-single-sends\">Why cadence beats single sends\u003C/h2>\n\u003Cp>One email and you're gone. The data is consistent: most responses arrive after the first touch, and the reps who follow up convert a materially higher share of replies into conversations. A cadence is follow-through made systematic — every prospect gets the same disciplined sequence, so your results stop depending on your mood on any given day. Treat it like the \u003Ca href=\"/academy/sdr/become-an-sdr-with-no-experience/\">30-day plan\u003C/a> treats the job search: a repeatable process, not a burst.\u003C/p>\n\u003Ch2 id=\"the-14-day-template\">The 14-day template\u003C/h2>\n\u003Cp>Here is the asset — a two-week multi-channel cadence:\u003C/p>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Day\u003C/th>\n\u003Cth>Channel\u003C/th>\n\u003Cth>Message type\u003C/th>\n\u003C/tr>\n\u003C/thead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>Day 1\u003C/td>\n\u003Ctd>Email\u003C/td>\n\u003Ctd>First touch — relevant, one ask, 60–80 words\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Day 2\u003C/td>\n\u003Ctd>LinkedIn\u003C/td>\n\u003Ctd>Connect + a one-line note referencing the trigger\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Day 3\u003C/td>\n\u003Ctd>Phone\u003C/td>\n\u003Ctd>Call + a voicemail (under 22 seconds)\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Day 5\u003C/td>\n\u003Ctd>Email\u003C/td>\n\u003Ctd>Follow-up — add ONE new relevant detail or question\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Day 7\u003C/td>\n\u003Ctd>LinkedIn\u003C/td>\n\u003Ctd>Engage with something they posted, or a quick nudge\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Day 8\u003C/td>\n\u003Ctd>Phone\u003C/td>\n\u003Ctd>Second call + voicemail — a new angle, not the same script\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Day 10\u003C/td>\n\u003Ctd>Email\u003C/td>\n\u003Ctd>Value drop — a resource tied to their trigger\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Day 12\u003C/td>\n\u003Ctd>LinkedIn\u003C/td>\n\u003Ctd>Direct message — a short, specific question\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Day 13\u003C/td>\n\u003Ctd>Phone\u003C/td>\n\u003Ctd>Final call + voicemail — close the loop\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>Day 14\u003C/td>\n\u003Ctd>Email\u003C/td>\n\u003Ctd>Final touch — one last ask, and offer to stop\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>\n\u003Cp>\u003Cstrong>The rules that make it work.\u003C/strong> Every touch makes ONE clean ask (a reply, a 15-minute call, a quick yes/no). Every touch adds something — a trigger, a question, a value drop — never a copy-paste of Day 1. Rotate channels so you're seen where they look. End at Day 14 with a clear close-the-loop touch: if they say stop, you stop and log it. The touch counts here reflect the standard that most deals are won by reps who persist past the first few touches (Bridge Group, 2025).\u003C/p>\n\u003Cp>Before you set your channel mix, weigh the \u003Ca href=\"/academy/sdr/cold-email-vs-cold-call/\">cold email vs cold call\u003C/a> trade-offs — and when a touch is on LinkedIn, make the \u003Ca href=\"/academy/sdr/linkedin-connection-requests/\">connection note\u003C/a> worth accepting rather than a "let's connect" filler.\u003C/p>\n\u003Ch2 id=\"knowing-when-to-stop\">Knowing when to stop\u003C/h2>\n\u003Cp>A cadence is not infinite. Run the full 14 days, and if there's no reply, log the outcome, close the loop with one honest touch, and move the account into your \u003Ca href=\"/glossary/pipeline/\" target=\"_blank\" rel=\"noopener noreferrer\">pipeline\u003C/a> as a someday — \u003Ca href=\"/academy/sdr/sales-trigger-events/\">trigger\u003C/a> it so you re-approach when something changes. Stopping clean is as much a skill as persisting: it keeps your \u003Ca href=\"/academy/sdr/how-to-build-a-prospect-list/\">list\u003C/a> honest and your time on the accounts most likely to answer.\u003C/p>\n\u003Ch2 id=\"start-here\">Start here\u003C/h2>\n\u003Cp>That closes out Module 3 — you can define who to reach, find them, research them, time the outreach, and run the sequence that books the meeting. From the \u003Ca href=\"/academy/sdr/\">SDR certification hub\u003C/a> you can continue into Module 4, Cold Calling, starting with a \u003Ca href=\"/academy/sdr/cold-call-script-for-beginners/\">fill-in-the-blank cold call script\u003C/a>, and keep building toward the Certified Sales Development Representative credential.\u003C/p>\n",[53,56,59,62],{"id":54,"text":55},"why-cadence-beats-single-sends","Why cadence beats single sends",{"id":57,"text":58},"the-14-day-template","The 14-day template",{"id":60,"text":61},"knowing-when-to-stop","Knowing when to stop",{"id":63,"text":64},"start-here","Start here",{"path":66,"title":67,"description":68,"module":13,"order":69,"kind":70,"practiceCall":23,"core":71},"/academy/sdr/mql-vs-sql","MQL vs SQL vs Lead vs Prospect: The Funnel Stages Explained","A lead is a maybe, a prospect is a fit you've engaged, an MQL is marketing-qualified, and an SQL is a sales-qualified lead worth a meeting. This page gives you the funnel-stage table that maps who qualifies what — and why the SDR's core job is converting MQLs into SQLs and booked meetings.",7,"order",true,{"path":73,"title":74,"description":75,"module":41,"order":33,"kind":70,"practiceCall":76,"core":71},"/academy/sdr/cold-call-script-for-beginners","Cold Call Script for Beginners: A Fill-in-the-Blank Template","A cold call script for beginners is short: a reason to be calling, one relevant question, and a meeting ask — under 45 seconds before you go quiet. This page gives you a fill-in-the-blank template, line by line, with the psychology of why each line earns a conversation instead of a hang-up.",{"persona":77,"industry":78,"objection":79,"difficulty":80,"goal":81,"difficultyOptions":82,"deal":84,"voice":118,"assessment":118},"friendly_procurement","saas","send-me-an-email","warm","Run the script and land a clear next step — or a clean, professional end.",[80,83],"brutal",{"company":85,"product":86,"valueProp":87,"buyer":88,"benefits":89,"downsides":93,"features":97,"battlecards":102,"pricing":115,"competitors":116,"proof":117},"Clarity","an AI meeting-notes tool that turns every call into CRM-ready notes","reps stop typing and no next step falls through the cracks","the ops or sales leader who owns the team's tooling",[90,91,92],"~5 hours per rep per week back from notes","every call logged in the CRM with next steps","new reps ramp faster off transcripts",[94,95,96],"needs CRM access to be useful","accuracy dips on heavy accents and bad audio","not worth it under ~5 reps",[98,99,100,101],"auto-joins Zoom / Meet / Teams and records the call","writes a structured summary and next steps after every call","one-click push of notes into Salesforce or HubSpot","a searchable transcript library for the whole team",[103,107,111],{"competitor":104,"weWin":105,"theyWin":106},"Gong","a fraction of the price for the job you actually have — notes and next steps landing in HubSpot without an admin project","it already owns the analytics and forecast layer your CRO reviews, your AEs are trained on it, and it is paid for until March, so you would be paying twice for call capture",{"competitor":108,"weWin":109,"theyWin":110},"manual notes / a human notetaker","always on, every call, searchable — nothing depends on a rep remembering","free, and a human notetaker catches tone and what was not said",{"competitor":112,"weWin":113,"theyWin":114},"Fireflies","cleaner summaries and a native CRM push that does not need a Zapier plumber","cheaper per seat, and it is already in every AE's calendar from a free trial, so nobody has to approve a purchase","about $40 per seat per month","Gong and Fireflies","a 60-rep team cut CRM-update time 70% in a quarter",false,{"slug":120,"title":121,"shortTitle":122,"crumb":123,"path":124,"positioning":125,"totalLessons":126,"modules":127},"sdr","Certified Sales Development Representative (CSDR)","SDR/BDR Certification","SDR Certification","/academy/sdr","The free certification for getting your first sales job — no degree, no experience, no upsell.",58,[128,132,135,138,142,146,149,152,155],{"id":33,"name":129,"lessonCount":130,"description":131},"The Role",6,"What an SDR actually does, whether it’s for you, and the sales career path it opens — 6 core lessons.",{"id":36,"name":133,"lessonCount":13,"description":134},"Getting In With No Experience","Land your first sales job with no experience or degree — a 30-day plan — 3 core lessons.",{"id":13,"name":136,"lessonCount":14,"description":137},"Prospecting and Research","Find the right accounts and contacts to reach — 8 lessons.",{"id":41,"name":139,"lessonCount":140,"description":141},"Cold Calling",11,"Make cold calls without freezing up — 11 core lessons.",{"id":143,"name":144,"lessonCount":14,"description":145},5,"Cold Email and LinkedIn","Write cold emails and LinkedIn messages that get replies — 8 core lessons.",{"id":130,"name":147,"lessonCount":143,"description":148},"Conversations: Discovery and Qualification","Run discovery calls and qualify real buyers — 5 core lessons.",{"id":69,"name":150,"lessonCount":13,"description":151},"The Tool Stack","The tools that run an SDR’s daily workflow — 3 core lessons.",{"id":14,"name":153,"lessonCount":130,"description":154},"Money: Comp, Commission and Quota","SDR salary, OTE, commission and quotas — 6 lessons.",{"id":156,"name":157,"lessonCount":14,"description":158},9,"Getting Hired","Resume, interview answers, offer negotiation, and the certification assessment — 8 lessons.",1792888519806]