[{"data":1,"prerenderedAt":120},["ShallowReactive",2],{"lesson-/academy/sdr/sales-trigger-events":3},{"path":4,"data":5,"html":57,"toc":58,"prev":71,"next":77,"track":81},"/academy/sdr/sales-trigger-events",{"title":6,"description":7,"primaryQuery":8,"secondaryQueries":9,"module":13,"order":14,"tier":15,"intent":16,"asset":17,"publishedAt":20,"author":21,"reviewedAt":22,"relatedTool":23,"challenge":24,"exercise":54},"Sales Trigger Events: When to Reach Out (18 Signals)","A sales trigger is a change at an account — funding, a new hire, a launch, a compliance deadline — that signals a problem and a reason to buy now. This page gives you an 18-trigger reference list and the timing rule for reaching out while the window is open.","sales trigger events",[10,11,12],"buying signals in sales","when to contact a prospect","sales triggers to look for",3,6,"C","informational",{"type":18,"title":19},"reference","The 18-trigger reference list","2026-09-10","closers","2026-09-24",null,{"type":25,"id":26,"brief":27,"buckets":28,"items":31},"sort","m3-l6-trigger-vs-noise","Eight events at an account. Which are sales triggers worth reaching out about now, and which are noise?",[29,30],"Trigger — reach out now","Noise — skip",[32,35,38,41,43,46,49,51],{"key":33,"text":34},0,"The company just closed a Series B to scale its sales team",{"key":36,"text":37},1,"They posted a routine holiday greeting on their blog",{"key":39,"text":40},2,"They just left a competitor and are in a 60-day migration",{"key":13,"text":42},"They announced a compliance deadline next quarter that your product covers",{"key":44,"text":45},4,"They just posted a job for the exact role your product automates",{"key":47,"text":48},5,"An executive gave a keynote at an industry conference",{"key":14,"text":50},"The company changed its logo and updated its website home page",{"key":52,"text":53},7,"A new VP of Sales started last month and is building out the team",{"prompt":55,"successCriteria":56},"Sort the eight events into triggers and noise, then write one sentence naming the test that separates a trigger from noise.","You can name the test without hedging: does the event signal a problem, a budget, or a decision-maker in motion — not just activity or polish.","\u003Cp>A sales trigger is a change at an account that signals a problem, a budget, or a decision-maker in motion — and therefore a reason to reach out \u003Cem>now\u003C/em>. Funding, a new hire, a launch, a compliance deadline. While the \u003Ca href=\"/glossary/bdr/\" target=\"_blank\" rel=\"noopener noreferrer\">BDR\u003C/a> watches for triggers to time net-new outreach, the \u003Ca href=\"/glossary/sdr/\" target=\"_blank\" rel=\"noopener noreferrer\">SDR\u003C/a> watches for them to time re-engagement in the accounts it already works. Timing is the whole game: reach out inside the window and the message lands warm; miss it and it's noise.\u003C/p>\n\u003Ch2 id=\"the-18-triggers\">The 18 triggers\u003C/h2>\n\u003Cp>Here is the asset — the reference list, grouped:\u003C/p>\n\u003Cp>\u003Cstrong>Money and growth\u003C/strong>\u003C/p>\n\u003Col>\n\u003Cli>Funding round (seed through Series D+)\u003C/li>\n\u003Cli>New headcount plan / announced expansion\u003C/li>\n\u003Cli>Budget shift or a new initiative with a line item\u003C/li>\n\u003Cli>IPO, acquisition, or spin-off\u003C/li>\n\u003C/ol>\n\u003Cp>\u003Cstrong>People in motion\u003C/strong>\n5. New executive — VP, CMO, CFO, VP Sales\n6. New decision-maker in your function (hired or promoted)\n7. A key title left — the seat is open\n8. Reorg or a new team structure announced\u003C/p>\n\u003Cp>\u003Cstrong>Product and tech\u003C/strong>\n9. Product launch or feature announcement\n10. A tool they're on going end-of-life\n11. A job posting for the exact problem you solve\n12. Migration away from a competitor (announced or inferred)\u003C/p>\n\u003Cp>\u003Cstrong>Compliance and risk\u003C/strong>\n13. A compliance/regulatory deadline approaching\n14. A security audit or certification they must pass\n15. An outage or a well-publicized incident in their space\u003C/p>\n\u003Cp>\u003Cstrong>Signals from them\u003C/strong>\n16. They downloaded your content or attended your event (inbound interest)\n17. They searched or engaged with your category on social or a review site\n18. A referral — someone inside named you as relevant\u003C/p>\n\u003Ch2 id=\"the-timing-rule\">The timing rule\u003C/h2>\n\u003Cp>A trigger opens a window, and windows close. Funding is hot for roughly one quarter; a new executive is evaluating vendors for a couple of months; a compliance deadline is fixed on the calendar. Reach out within days of the trigger — that's the difference between "I see what you're dealing with" and "everyone else emailed you in May." Log triggers into your \u003Ca href=\"/academy/sdr/how-to-build-a-prospect-list/\">prospect list\u003C/a> and \u003Ca href=\"/glossary/crm/\" target=\"_blank\" rel=\"noopener noreferrer\">CRM\u003C/a>, and set the \u003Ca href=\"/glossary/cadence/\" target=\"_blank\" rel=\"noopener noreferrer\">cadence\u003C/a> to follow.\u003C/p>\n\u003Ch2 id=\"the-test-signal-or-noise\">The test: signal or noise?\u003C/h2>\n\u003Cp>Ask one question of any event: does it point to a problem, a budget, or a decision-maker in motion? A logo change, a holiday post, a keynote — activity and polish, no need. Funding, a hire, a migration, a deadline — the machinery of a buying decision. Run the test before you spend a \u003Ca href=\"/glossary/touch/\" target=\"_blank\" rel=\"noopener noreferrer\">touch\u003C/a>, and your outreach stops being random and starts being timed.\u003C/p>\n\u003Ch2 id=\"start-here\">Start here\u003C/h2>\n\u003Cp>You know when to reach out. To turn the timing into a message that lands, you need to speak the prospect's stage of the funnel — next, \u003Ca href=\"/academy/sdr/mql-vs-sql/\">lead vs prospect vs MQL vs SQL\u003C/a>, and where your timing fits.\u003C/p>\n",[59,62,65,68],{"id":60,"text":61},"the-18-triggers","The 18 triggers",{"id":63,"text":64},"the-timing-rule","The timing rule",{"id":66,"text":67},"the-test-signal-or-noise","The test: signal or noise?",{"id":69,"text":70},"start-here","Start here",{"path":72,"title":73,"description":74,"module":13,"order":47,"kind":75,"practiceCall":23,"core":76},"/academy/sdr/how-to-find-someones-email-address","How to Find Someone's Email Address for Sales (Legitimately)","The legitimate ways to find a business email: the company website, public LinkedIn + email patterns, and finder tools — then verify before you send. This page gives you a method-by-method table with accuracy notes and a permission/compliance box, because a wrong guess or a scraped address can burn the contact and break the rules.","order",true,{"path":78,"title":79,"description":80,"module":13,"order":52,"kind":75,"practiceCall":23,"core":76},"/academy/sdr/mql-vs-sql","MQL vs SQL vs Lead vs Prospect: The Funnel Stages Explained","A lead is a maybe, a prospect is a fit you've engaged, an MQL is marketing-qualified, and an SQL is a sales-qualified lead worth a meeting. This page gives you the funnel-stage table that maps who qualifies what — and why the SDR's core job is converting MQLs into SQLs and booked meetings.",{"slug":82,"title":83,"shortTitle":84,"crumb":85,"path":86,"positioning":87,"totalLessons":88,"modules":89},"sdr","Certified Sales Development Representative (CSDR)","SDR/BDR Certification","SDR Certification","/academy/sdr","The free certification for getting your first sales job — no degree, no experience, no upsell.",58,[90,93,96,100,104,107,110,113,116],{"id":36,"name":91,"lessonCount":14,"description":92},"The Role","What an SDR actually does, whether it’s for you, and the sales career path it opens — 6 core lessons.",{"id":39,"name":94,"lessonCount":13,"description":95},"Getting In With No Experience","Land your first sales job with no experience or degree — a 30-day plan — 3 core lessons.",{"id":13,"name":97,"lessonCount":98,"description":99},"Prospecting and Research",8,"Find the right accounts and contacts to reach — 8 lessons.",{"id":44,"name":101,"lessonCount":102,"description":103},"Cold Calling",11,"Make cold calls without freezing up — 11 core lessons.",{"id":47,"name":105,"lessonCount":98,"description":106},"Cold Email and LinkedIn","Write cold emails and LinkedIn messages that get replies — 8 core lessons.",{"id":14,"name":108,"lessonCount":47,"description":109},"Conversations: Discovery and Qualification","Run discovery calls and qualify real buyers — 5 core lessons.",{"id":52,"name":111,"lessonCount":13,"description":112},"The Tool Stack","The tools that run an SDR’s daily workflow — 3 core lessons.",{"id":98,"name":114,"lessonCount":14,"description":115},"Money: Comp, Commission and Quota","SDR salary, OTE, commission and quotas — 6 lessons.",{"id":117,"name":118,"lessonCount":98,"description":119},9,"Getting Hired","Resume, interview answers, offer negotiation, and the certification assessment — 8 lessons.",1792888519965]