[{"data":1,"prerenderedAt":46},["ShallowReactive",2],{"glossary-arr":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":27,"lessons":43},"arr","/glossary/arr","What Is ARR (Annual Recurring Revenue)? Definition","ARR is Annual Recurring Revenue — the yearly value of the recurring revenue a subscription business expects to keep. It is MRR multiplied by twelve, the headline number executives and investors use to size a SaaS company.","ARR",180,true,5,"\u003Cp>ARR stands for Annual Recurring Revenue — the yearly value of the recurring revenue a subscription business expects to keep. It is simply \u003Ca href=\"/glossary/mrr/\">MRR\u003C/a> multiplied by twelve, annualized for easier comparison. Executives, investors, and \u003Ca href=\"/glossary/saas/\">SaaS\u003C/a> leaders talk about ARR because it is a cleaner headline number than monthly figures when you are comparing companies or setting \u003Ca href=\"/glossary/quota/\">quotas\u003C/a>.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>ARR is MRR written bigger. A product with $100,000 in MRR has $1.2 million in ARR. It is the same money, just shown on a yearly clock, and it is the number you will see on dashboards, earnings calls, job posts, and in the news.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>When a company says "we're a $50M ARR business," that tells you its size and maturity, which shapes how realistic your \u003Ca href=\"/glossary/quota/\">quota\u003C/a> and \u003Ca href=\"/glossary/ramp/\">ramp\u003C/a> are. Understanding ARR — and how it moves with \u003Ca href=\"/glossary/expansion-revenue/\">expansion\u003C/a> and \u003Ca href=\"/glossary/churn/\">churn\u003C/a> — lets you ask sharp questions in interviews and read the health of the business you are joining. If your comp is ARR-based, know exactly how attainment is credited against your quota.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":25},"what is arr annual recurring revenue","2026-08-18","closers","2026-09-24","\"We just crossed $20M in ARR — that's roughly $1.7M in MRR, and it changes how the company is valued.\"",[20,21,22,23,24],"mrr","expansion-revenue","churn","saas","forecast",[26],"/academy/sdr/sdr-quota",[28,31,34,37,40],{"slug":20,"path":29,"title":30},"/glossary/mrr","What Is MRR (Monthly Recurring Revenue)? Definition",{"slug":21,"path":32,"title":33},"/glossary/expansion-revenue","What Is Expansion Revenue? Definition (Upsell and Cross-Sell)",{"slug":22,"path":35,"title":36},"/glossary/churn","What Is Customer Churn? Definition and Why It Matters",{"slug":23,"path":38,"title":39},"/glossary/saas","What Is SaaS in Sales? Software as a Service Explained",{"slug":24,"path":41,"title":42},"/glossary/forecast","What Is a Sales Forecast? Definition and How It Works",[44],{"path":26,"title":45},"What Is an SDR Quota? How Sales Development Numbers Work",1792888521151]