[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"glossary-average-deal-size":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":28,"lessons":47},"average-deal-size","/glossary/average-deal-size","What Is Average Deal Size? Definition and How It Matters","Average deal size is the mean value of the deals you close in a period — total closed-won revenue divided by the number of won deals. It is an input to sales velocity and decides how much pipeline you need to hit quota.","Average Deal Size",190,true,3,"\u003Cp>Average deal size is the mean value of the deals you close in a given period, usually calculated as total \u003Ca href=\"/glossary/closed-won/\">closed-won\u003C/a> revenue divided by the number of won deals. It is one of the inputs to \u003Ca href=\"/glossary/sales-velocity/\">sales velocity\u003C/a> and a core part of how \u003Ca href=\"/glossary/pipeline/\">pipeline\u003C/a> is valued and \u003Ca href=\"/glossary/forecast/\">forecast\u003C/a> is built. A high average deal size can make up for fewer deals; a low one means you need volume.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>Average deal size is the size of the fish you catch. Some reps catch a few big ones, some catch many small ones. Knowing the average tells you how many deals you need in your pipeline to hit your \u003Ca href=\"/glossary/quota/\">quota\u003C/a> — and it is the multiplier in \u003Ca href=\"/glossary/sales-velocity/\">velocity\u003C/a>.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>Your pipeline must be roughly your deal size times your \u003Ca href=\"/glossary/win-rate/\">win rate\u003C/a> times how many deals you need. If the average deal size is small, you need a lot of \u003Ca href=\"/glossary/proposal/\">proposals\u003C/a> and activity; if it is large, you need fewer, better-qualified deals. Asking about the average deal size in an interview tells you whether the role rewards activity or \u003Ca href=\"/glossary/closing/\">closing\u003C/a> fewer, bigger deals.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":26},"what is average deal size in sales","2026-08-18","closers","2026-09-24","\"My average deal size is $12k, so I need roughly twenty-five wins a quarter to hit my number.\"",[20,21,22,23,24,25],"sales-velocity","pipeline","forecast","proposal","win-rate","closed-won",[27],"/academy/sdr/sdr-quota",[29,32,35,38,41,44],{"slug":20,"path":30,"title":31},"/glossary/sales-velocity","What Is Sales Velocity? Formula and Why It Matters",{"slug":21,"path":33,"title":34},"/glossary/pipeline","What Is a Sales Pipeline? Definition and How It Works",{"slug":22,"path":36,"title":37},"/glossary/forecast","What Is a Sales Forecast? Definition and How It Works",{"slug":23,"path":39,"title":40},"/glossary/proposal","What Is a Sales Proposal? Definition and How to Write One",{"slug":24,"path":42,"title":43},"/glossary/win-rate","What Is a Sales Win Rate? Definition",{"slug":25,"path":45,"title":46},"/glossary/closed-won","What Does Closed-Won Mean in Sales? Definition",[48],{"path":27,"title":49},"What Is an SDR Quota? How Sales Development Numbers Work",1792888521220]