[{"data":1,"prerenderedAt":41},["ShallowReactive",2],{"glossary-cadence":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":26,"lessons":36},"cadence","/glossary/cadence","What Is a Sales Cadence? Definition and How to Run One","A sales cadence is the repeatable rhythm of touches a rep runs on a prospect — email, call, email, call — over a set number of days. Cadence is the schedule behind a sequence, and running one consistently is what turns outreach into booked meetings.","Cadence",245,true,21,"\u003Cp>A sales cadence is the repeatable rhythm of \u003Ca href=\"/glossary/touch/\">touches\u003C/a> a rep runs on a prospect over a set period — a fixed pattern of emails and calls, spaced across days or weeks, until one of three things happens: a reply, a meeting, or a stop. The cadence is the schedule; the \u003Ca href=\"/glossary/sequence/\">sequence\u003C/a> is the tool that delivers it. Outbound reps live on cadence — research, send touch one, follow up on day two, call on day three — and a well-built cadence is what keeps outreach from being a one-and-done message nobody saw.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>A cadence is the plan for how many times you'll reach out and when. Instead of deciding each morning who to email, you have a rhythm: touch 1, pause, touch 2, call, touch 3. That consistency is the whole point — most buyers don't reply to the first email, so the cadence is what gets you to the reply. Stop at the first response, and vary the message so you're adding value, not just repeating yourself.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>Cadence is your daily operating system. The \u003Ca href=\"/glossary/follow-up/\">follow-up\u003C/a> discipline that books meetings is just a cadence, executed. It's also a proven, learnable skill you can name in an interview: describe your cadence, how many touches, and when you stop. Reps who run a cadence consistently outbook the ones who improvise, and the \u003Ca href=\"/glossary/crm/\">CRM\u003C/a> is where you prove it — your activity log should match your cadence.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":23},"what is a sales cadence","2026-09-10","closers","2026-09-24","\"I run a seven-touch cadence over two weeks — emails and calls — and I stop at the first reply.\"",[20,21,22],"sequence","touch","follow-up",[24,25],"/academy/sdr/what-is-tech-sales","/academy/sdr/sales-cadence",[27,30,33],{"slug":20,"path":28,"title":29},"/glossary/sequence","What Is a Sales Sequence? Definition and How It Works",{"slug":21,"path":31,"title":32},"/glossary/touch","What Is a Touch in Sales? Definition",{"slug":22,"path":34,"title":35},"/glossary/follow-up","What Is Follow-up in Sales? Definition and How It Works",[37,39],{"path":24,"title":38},"What Is Tech Sales? The SaaS SDR Career, Explained",{"path":25,"title":40},"Sales Cadence: How Many Touches to Book a Meeting (14-Day Template)",1792888521472]