[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"glossary-champion":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":28,"lessons":47},"champion","/glossary/champion","What Is a Champion in Sales? Definition and How to Find One","A champion is the person inside your prospect's company who believes in your solution and sells it internally on your behalf. Finding one early in discovery is often the difference between a deal that moves and one that stalls.","Champion",210,true,27,"\u003Cp>A champion is the person inside your prospect's company who believes in your solution and actively sells it internally on your behalf. They are not necessarily the \u003Ca href=\"/glossary/economic-buyer/\">economic buyer\u003C/a> or the decision maker; they are the advocate who pushes your \u003Ca href=\"/glossary/proposal/\">proposal\u003C/a> forward, answers objections in meetings you are not in, and connects you to the right people. A real champion also smooths the \u003Ca href=\"/glossary/handoff/\">handoff\u003C/a> between every stage of the deal. Finding a champion early in \u003Ca href=\"/glossary/discovery-call/\">discovery\u003C/a> is often the difference between a deal that moves and one that stalls.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>A champion is your inside ally. You cannot be in every room where your deal is discussed, but a champion is. When you have a real champion, your solution gets defended when you are not there; when you do not, your \u003Ca href=\"/glossary/demo/\">demo\u003C/a> is forgotten a week later.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>In any \u003Ca href=\"/glossary/account-executive/\">account executive\u003C/a> or closing motion, your job is to identify who is excited enough to advocate for you. Ask "who stands to gain if this gets approved?" A deal with a champion is worth far more than the same deal without one. In interviews, the ability to describe how you found and armed a champion is a mark of a seasoned seller.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":26},"what is a champion in sales","2026-08-18","closers","2026-09-24","\"I found a champion in the operations team who pushed my proposal through three internal reviews while I was never in the room.\"",[20,21,22,23,24,25],"economic-buyer","discovery-call","demo","proposal","account-executive","icp",[27],"/academy/sdr/sdr-vs-ae",[29,32,35,38,41,44],{"slug":20,"path":30,"title":31},"/glossary/economic-buyer","What Is an Economic Buyer? Definition and How to Find Them",{"slug":21,"path":33,"title":34},"/glossary/discovery-call","What Is a Discovery Call in Sales? Definition",{"slug":22,"path":36,"title":37},"/glossary/demo","What Is a Demo in Sales? Definition and How It Runs",{"slug":23,"path":39,"title":40},"/glossary/proposal","What Is a Sales Proposal? Definition and How to Write One",{"slug":24,"path":42,"title":43},"/glossary/account-executive","What Is an Account Executive (AE)? Sales Role, Explained",{"slug":25,"path":45,"title":46},"/glossary/icp","What Is an ICP (Ideal Customer Profile)? Definition",[48],{"path":27,"title":49},"SDR vs AE: What Changes When You Get Promoted",1792888521536]