[{"data":1,"prerenderedAt":56},["ShallowReactive",2],{"glossary-cold-call":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":31,"lessons":41},"cold-call","/glossary/cold-call","What Is a Cold Call? Definition and How It Works","A cold call is an unsolicited sales call to a prospect with no prior relationship, made to start a conversation and book a meeting. It is the classic outbound BDR activity.","Cold call",229,true,12,"\u003Cp>A cold call is an unsolicited phone call to a prospect you have never met, with the goal of starting a conversation that can turn into a meeting. It is the classic outbound sales activity, and it runs on a simple math: the more people you reach, the more meetings you book. The call itself is short — open with a reason, ask a question, and if there is interest, book a \u003Ca href=\"/glossary/qualified-meeting/\">qualified meeting\u003C/a> or schedule a \u003Ca href=\"/glossary/discovery-call/\">discovery call\u003C/a>. The best cold call is the one that turns into a conversation, not the one that sounds impressive.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>A cold call is an unexpected phone call to a stranger, hoping to start a conversation. You are not trying to sell them anything on that first call. You are trying to earn two minutes, find a real problem, and get a meeting on the calendar. That is the whole job.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>Cold calling is the skill that makes every other part of outbound work, and it is the one most people fear. You will face the \u003Ca href=\"/glossary/gatekeeper/\">gatekeeper\u003C/a>, get hung up on, and hear no a hundred times a week. The reps who win learn to keep it short, get curious, and book the meeting fast. Your \u003Ca href=\"/glossary/connect-rate/\">connect rate\u003C/a> is the metric, and it gets better with every block of calls you make.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":23},"what is a cold call","2026-09-10","closers","2026-09-24","\"I'm cold-calling the ops directors on my list this morning — each call is a shot at a meeting, not a pitch.\"",[20,21,22],"gatekeeper","connect-rate","sequence",[24,25,26,27,28,29,30],"/academy/sdr/cold-call-script-for-beginners","/academy/sdr/cold-call-opener","/academy/sdr/cold-calling-anxiety","/academy/sdr/how-to-get-past-the-gatekeeper","/academy/sdr/cold-call-voicemail-script","/academy/sdr/cold-calling-laws","/academy/sdr/how-to-practice-cold-calling",[32,35,38],{"slug":20,"path":33,"title":34},"/glossary/gatekeeper","What Is a Gatekeeper in Sales? Definition",{"slug":21,"path":36,"title":37},"/glossary/connect-rate","What Is Connect Rate in Sales? Definition",{"slug":22,"path":39,"title":40},"/glossary/sequence","What Is a Sales Sequence? Definition and How It Works",[42,44,46,48,50,52,54],{"path":24,"title":43},"Cold Call Script for Beginners: A Fill-in-the-Blank Template",{"path":25,"title":45},"Cold Call Openers: The First 10 Seconds That Work",{"path":26,"title":47},"Cold Calling Anxiety: How to Actually Get Over It (5-Day Protocol)",{"path":27,"title":49},"How to Get Past the Gatekeeper: Script + the 4 Approaches, Ranked",{"path":28,"title":51},"Cold Call Voicemail Scripts That Get Called Back (Under 22 Seconds)",{"path":29,"title":53},"Cold Calling Laws: TCPA, the Do Not Call List, and What You Can't Do",{"path":30,"title":55},"How to Practice Cold Calling Alone: 10 Roleplay Scenarios",1792888521773]