[{"data":1,"prerenderedAt":38},["ShallowReactive",2],{"glossary-icp":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":25,"lessons":35},"icp","/glossary/icp","What Is an ICP (Ideal Customer Profile)? Definition","An ICP (ideal customer profile) is the description of the type of company that is the best fit for your product — the accounts most likely to buy and least likely to churn. SDRs use it to decide who to reach out to.","ICP (Ideal Customer Profile)",219,true,20,"\u003Cp>An ICP, or ideal customer profile, is a description of the type of company that is the best fit for your product — the accounts that will buy fastest and stay longest. It usually covers industry, company size, revenue, and the problem they have. An \u003Ca href=\"/glossary/sdr/\">SDR\u003C/a> uses the ICP to decide who to prospect: the whole job is a lot easier when you are reaching the right accounts, because every \u003Ca href=\"/glossary/touch/\">touch\u003C/a> lands in a place that can actually buy.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>The ICP is your "who should we call" cheat sheet. Instead of calling every company in the world, you describe your perfect customer — the size, industry, and situation where your product wins — and then only spend your time there. It is how good reps turn a huge market into a list they can actually work.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>Your outbound results depend more on who you call than how you call. Call inside the ICP and the same script books meetings; call outside it and nothing works. As an \u003Ca href=\"/glossary/sdr/\">SDR\u003C/a>, asking for the ICP before you start prospecting is not lazy — it is smart. A well-defined ICP is also what turns a \u003Ca href=\"/glossary/mql/\">marketing qualified lead\u003C/a> into a real opportunity, because it filters the pipeline before you ever spend a minute.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":23},"what is an ideal customer profile","2026-09-10","closers","2026-09-24","\"Our ICP is Series B SaaS companies with 100–500 employees and a sales team of at least ten.\"",[20,21,22],"mql","sql","sdr",[24],"/academy/sdr/what-is-an-ideal-customer-profile",[26,29,32],{"slug":20,"path":27,"title":28},"/glossary/mql","What Is an MQL (Marketing Qualified Lead)? Definition",{"slug":21,"path":30,"title":31},"/glossary/sql","What Is an SQL (Sales Qualified Lead)? Definition",{"slug":22,"path":33,"title":34},"/glossary/sdr","What Is an SDR? Sales Development Representative, Explained",[36],{"path":24,"title":37},"What Is an Ideal Customer Profile (ICP)? + One-Page Worksheet",1792888522915]