[{"data":1,"prerenderedAt":38},["ShallowReactive",2],{"glossary-mql":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":25,"lessons":35},"mql","/glossary/mql","What Is an MQL (Marketing Qualified Lead)? Definition","An MQL (marketing qualified lead) is a lead that has taken actions — like downloading a guide or requesting a demo — suggesting interest, but has not yet been vetted by sales. SDRs typically contact and qualify them.","MQL (Marketing Qualified Lead)",210,true,5,"\u003Cp>An MQL, or marketing qualified lead, is a lead that has shown interest through its own actions — downloading a guide, attending a webinar, requesting a demo — but has not yet been vetted by sales. Marketing considers it qualified; sales has not confirmed it. An \u003Ca href=\"/glossary/sdr/\">SDR\u003C/a> typically takes the MQL, reaches out fast, and decides whether it is worth pursuing. If it clears the sales questions, it can become an \u003Ca href=\"/glossary/sql/\">SQL\u003C/a> or a \u003Ca href=\"/glossary/qualified-meeting/\">qualified meeting\u003C/a>.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>An MQL is a lead that raised its hand. It did something — clicked, downloaded, requested — that says "maybe interested." But interest is not the same as fit or intent to buy. The MQL is marketing's guess; it becomes real only when sales talks to the person and checks it against the \u003Ca href=\"/glossary/icp/\">ICP\u003C/a>.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>MQLs are a big part of an SDR's inbound queue, and speed decides how many turn into anything. A lead contacted within minutes is far more likely to respond than one reached days later. Know what counts as an MQL at your company, chase the ones that fit the \u003Ca href=\"/glossary/icp/\">ICP\u003C/a>, and treat the ones that do not as a signal to clean up your list rather than a personal failure.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":23},"what is an mql","2026-09-10","closers","2026-09-24","\"That's an MQL — she downloaded the pricing page three times, but nobody has talked to her yet.\"",[20,21,22],"sql","icp","sdr",[24],"/academy/sdr/mql-vs-sql",[26,29,32],{"slug":20,"path":27,"title":28},"/glossary/sql","What Is an SQL (Sales Qualified Lead)? Definition",{"slug":21,"path":30,"title":31},"/glossary/icp","What Is an ICP (Ideal Customer Profile)? Definition",{"slug":22,"path":33,"title":34},"/glossary/sdr","What Is an SDR? Sales Development Representative, Explained",[36],{"path":24,"title":37},"MQL vs SQL vs Lead vs Prospect: The Funnel Stages Explained",1792888523536]