[{"data":1,"prerenderedAt":46},["ShallowReactive",2],{"glossary-mrr":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":27,"lessons":43},"mrr","/glossary/mrr","What Is MRR (Monthly Recurring Revenue)? Definition","MRR is Monthly Recurring Revenue — the predictable, repeating revenue a subscription business earns each month. It is the core metric in SaaS, broken into new MRR, expansion MRR, and lost MRR from churn.","MRR",188,true,6,"\u003Cp>MRR stands for Monthly Recurring Revenue — the predictable, repeating revenue a subscription business earns each month. Unlike one-off sales, it is the same money that comes back every billing cycle, which is why it is the core metric in \u003Ca href=\"/glossary/saas/\">SaaS\u003C/a>. MRR is typically broken into new MRR, \u003Ca href=\"/glossary/expansion-revenue/\">expansion MRR\u003C/a>, and lost MRR from \u003Ca href=\"/glossary/churn/\">churn\u003C/a>, and the sum is what the business actually plans around.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>MRR is the subscription paycheck. One-time deals are nice, but MRR is the base that keeps the lights on. When a SaaS company says it grew, it usually means its MRR went up — and whether that growth is real depends on how much came from \u003Ca href=\"/glossary/churn/\">churn\u003C/a> and \u003Ca href=\"/glossary/expansion-revenue/\">expansion\u003C/a>.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>If you sell a subscription, your \u003Ca href=\"/glossary/commission/\">commission\u003C/a> and \u003Ca href=\"/glossary/quota/\">quota\u003C/a> are often tied to MRR, and your \u003Ca href=\"/glossary/forecast/\">forecast\u003C/a> is an MRR number, not a dollar-of-anything number. And since MRR compounds month over month, even a small, steady addition becomes a large base over time. Speaking fluent MRR — and knowing the difference between it and \u003Ca href=\"/glossary/arr/\">ARR\u003C/a> — makes you look credible in any tech-sales interview.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":25},"what is mrr monthly recurring revenue","2026-08-18","closers","2026-09-24","\"We added $40k in new MRR this month but lost $15k to churn, so net MRR grew $25k.\"",[20,21,22,23,24],"arr","expansion-revenue","churn","saas","forecast",[26],"/academy/sdr/sdr-quota",[28,31,34,37,40],{"slug":20,"path":29,"title":30},"/glossary/arr","What Is ARR (Annual Recurring Revenue)? Definition",{"slug":21,"path":32,"title":33},"/glossary/expansion-revenue","What Is Expansion Revenue? Definition (Upsell and Cross-Sell)",{"slug":22,"path":35,"title":36},"/glossary/churn","What Is Customer Churn? Definition and Why It Matters",{"slug":23,"path":38,"title":39},"/glossary/saas","What Is SaaS in Sales? Software as a Service Explained",{"slug":24,"path":41,"title":42},"/glossary/forecast","What Is a Sales Forecast? Definition and How It Works",[44],{"path":26,"title":45},"What Is an SDR Quota? How Sales Development Numbers Work",1792888523577]