[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"glossary-new-business-sales":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":28,"lessons":47},"new-business-sales","/glossary/new-business-sales","What Is New Business Sales? Definition and How It Works","New business sales is selling to customers who have never bought from you before — winning net-new accounts rather than growing or renewing existing ones.","New Business Sales",202,true,2,"\u003Cp>New business sales is selling to customers who have never bought from you before — winning \u003Ca href=\"/glossary/prospecting/\">net-new accounts\u003C/a> rather than growing or renewing \u003Ca href=\"/glossary/account-management/\">existing ones\u003C/a>. It is inherently outbound: it demands constant \u003Ca href=\"/glossary/prospecting/\">prospecting\u003C/a>, \u003Ca href=\"/glossary/cold-call/\">cold outreach\u003C/a>, and building \u003Ca href=\"/glossary/pipeline/\">pipeline\u003C/a> from scratch. The \u003Ca href=\"/glossary/commission/\">commissions\u003C/a> can be rich because the effort is high, and the metric is always new \u003Ca href=\"/glossary/opportunities-created/\">opportunities\u003C/a> and \u003Ca href=\"/glossary/bookings/\">bookings\u003C/a>, never retention.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>New business is "go find new customers." It is the hardest and most volatile kind of selling, because every month you are starting over. You have no renewals, no install base, no safety net — you live and die by \u003Ca href=\"/glossary/activity-metrics/\">activity\u003C/a> and \u003Ca href=\"/glossary/pipeline/\">pipeline\u003C/a> \u003Ca href=\"/glossary/pipeline-coverage/\">coverage\u003C/a>.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>New business is the classic entry-level role and the fastest way to learn the full craft: \u003Ca href=\"/glossary/prospecting/\">prospecting\u003C/a>, \u003Ca href=\"/glossary/discovery-call/\">discovery\u003C/a>, \u003Ca href=\"/glossary/negotiation/\">negotiation\u003C/a>, \u003Ca href=\"/glossary/closing/\">closing\u003C/a>. It is a brutal but powerful training ground. Understanding that new business is a numbers game over a skilled game helps you set expectations and build the \u003Ca href=\"/glossary/cadence/\">cadence\u003C/a> that makes it work.\u003C/p>\n\u003Cp>Because nothing rolls over, the craft is consistency: keep the top of the funnel full every single week, and the volatile quarters smooth out into a dependable number. New business punishes streaks and rewards rhythm.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":26},"what is new business sales","2026-08-19","closers","2026-09-24","\"My role is pure new business sales — every deal is a brand-new logo, which means constant prospecting and no renewals to lean on.\"",[20,21,22,23,24,25],"prospecting","cold-call","account-management","opportunities-created","pipeline","closer",[27],"/academy/sdr/sdr-vs-bdr",[29,32,35,38,41,44],{"slug":20,"path":30,"title":31},"/glossary/prospecting","What Is Prospecting in Sales? Definition and How It Works",{"slug":21,"path":33,"title":34},"/glossary/cold-call","What Is a Cold Call? Definition and How It Works",{"slug":22,"path":36,"title":37},"/glossary/account-management","What Is Account Management in Sales? Definition and Responsibilities",{"slug":23,"path":39,"title":40},"/glossary/opportunities-created","What Are Opportunities Created in Sales? Definition",{"slug":24,"path":42,"title":43},"/glossary/pipeline","What Is a Sales Pipeline? Definition and How It Works",{"slug":25,"path":45,"title":46},"/glossary/closer","What Is a Closer in Sales? Definition",[48],{"path":27,"title":49},"SDR vs BDR: The Real Difference (and What a BDR Actually Does)",1792888523641]