[{"data":1,"prerenderedAt":30},["ShallowReactive",2],{"glossary-no-show":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":22,"lessons":29},"no-show","/glossary/no-show","What Is a No-Show in Sales? Definition","A no-show is a booked sales meeting the prospect does not attend. High no-show rates waste AE time and signal weak qualification or follow-through on the part of the rep who booked it.","No-show",209,true,2,"\u003Cp>A no-show is a booked meeting the prospect simply does not attend. No message, no reschedule — the rep and the \u003Ca href=\"/glossary/account-executive/\">account executive\u003C/a> show up to an empty calendar slot. No-shows are the direct enemy of \u003Ca href=\"/glossary/show-rate/\">show rate\u003C/a>, because every one of them lowers the share of meetings that actually happen. They also burn the AE's time, which is why teams treat a high no-show rate as a problem with qualification or follow-through, not bad luck.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>A no-show is a meeting that was booked and then quietly never happened. You got the yes, put it on the calendar, and the person did not show up. The point of confirmation emails is to make this rare, because when it happens it costs your team an hour and a credibility point.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>No-shows are partly in your control. A rep who confirms twice, sends a clear agenda, and books meetings with genuinely engaged prospects sees far fewer. If you want to look like a pro in your first sales job, treat no-shows as a metric to beat rather than a fact of life — your AE will notice, and your \u003Ca href=\"/glossary/show-rate/\">show rate\u003C/a> will be the number that makes the case for you.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19},"no show sales meeting","2026-09-10","closers","2026-09-24","\"I confirmed the meeting twice and they still ghosted — that's a no-show, and it burned an hour of the AE's day.\"",[20,21],"show-rate","qualified-meeting",[23,26],{"slug":20,"path":24,"title":25},"/glossary/show-rate","What Is Show Rate in Sales? Definition",{"slug":21,"path":27,"title":28},"/glossary/qualified-meeting","What Is a Qualified Meeting in Sales? Definition",[],1792888523685]