[{"data":1,"prerenderedAt":34},["ShallowReactive",2],{"glossary-quota":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":23,"lessons":33},"quota","/glossary/quota","What Is a Quota in Sales? Definition and How It Works","A quota is the revenue or activity target a sales rep is expected to hit in a period. Attainment against quota drives commission and bonuses, and is how sales teams measure performance.","Quota",242,true,56,"\u003Cp>A quota is the target a sales rep is expected to hit in a set period — usually a quarter or a year. For an \u003Ca href=\"/glossary/account-executive/\">account executive\u003C/a> it is a revenue number; for an \u003Ca href=\"/glossary/sdr/\">SDR\u003C/a> it is an activity or meetings number. Attainment against quota drives commission, bonuses, and payouts, and it is how the company measures who is performing. Missing quota does not just cost you money — it decides who gets opportunities, territory, and eventually a job.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>A quota is your number. It is the specific target you are asked to hit, like a monthly revenue figure for a closer or a weekly meetings figure for an SDR. Hit it and your comp behaves the way the plan said. Miss it consistently and the plan does not matter.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>Your \u003Ca href=\"/glossary/ote/\">OTE\u003C/a> is built on the assumption you hit 100% of quota. The gap between what OTE assumes and what is realistic is the single biggest factor in whether a sales job pays what it looks like it pays. Ask what the average attainment actually is in the team — if the quota is set so most reps never reach it, the high OTE is mostly theatre. That question separates a smart rep from an optimistic one. It is also why your \u003Ca href=\"/glossary/win-rate/\">win rate\u003C/a> — not your activity volume — is the number to watch on the way to becoming a \u003Ca href=\"/glossary/closer/\">closer\u003C/a>.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19},"what is a sales quota","2026-09-10","closers","2026-09-24","\"My quota this quarter is $400k of closed revenue — I'm at 80% with three weeks left.\"",[20,21,22],"ote","account-executive","sdr",[24,27,30],{"slug":20,"path":25,"title":26},"/glossary/ote","What Is OTE (On-Target Earnings) in Sales? Definition",{"slug":21,"path":28,"title":29},"/glossary/account-executive","What Is an Account Executive (AE)? Sales Role, Explained",{"slug":22,"path":31,"title":32},"/glossary/sdr","What Is an SDR? Sales Development Representative, Explained",[],1792888524411]