[{"data":1,"prerenderedAt":41},["ShallowReactive",2],{"glossary-sequence":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":26,"lessons":36},"sequence","/glossary/sequence","What Is a Sales Sequence? Definition and How It Works","A sales sequence is a scheduled, multi-touch outreach plan — calls, emails, and social touches spread over days — used to nurture a prospect from first touch to a booked meeting.","Sequence",219,true,19,"\u003Cp>A sales sequence is a planned, multi-touch outreach plan designed to move a prospect from first contact to a meeting. Instead of one email and a prayer, a sequence lays out a schedule — a mix of calls, emails, and social touches spread over days — with each \u003Ca href=\"/glossary/touch/\">touch\u003C/a> adding a little more value. The point is persistence without spam: enough contacts to be remembered, spaced out enough not to be annoying. The \u003Ca href=\"/glossary/bdr/\">BDR\u003C/a> runs the sequence into net-new accounts, and its output is a \u003Ca href=\"/glossary/qualified-meeting/\">qualified meeting\u003C/a>.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>A sequence is a pre-planned string of follow-ups. You decide up front that you will call on day one, email on day three, call again on day five, and so on. That way you never forget a prospect, you never send ten emails in a day, and every touch has a reason. It turns "remind me to follow up" into an actual system.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>Sequences are how outbound scales without becoming a mess. A good sequence respects the prospect's time and your own, and it keeps the pipeline moving when motivation dips. Combined with \u003Ca href=\"/glossary/cold-call/\">cold calling\u003C/a>, it is the engine of an outbound BDR's week. Master sequences and you stop relying on memory — which is exactly what a manager wants to see.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":23},"what is a sales sequence","2026-09-10","closers","2026-09-24","\"I'm running a 6-touch sequence — two calls, three emails, and a LinkedIn message over two weeks — to book meetings on that account list.\"",[20,21,22],"touch","cold-call","sdr",[24,25],"/academy/sdr/what-does-an-sdr-do","/academy/sdr/sales-cadence",[27,30,33],{"slug":20,"path":28,"title":29},"/glossary/touch","What Is a Touch in Sales? Definition",{"slug":21,"path":31,"title":32},"/glossary/cold-call","What Is a Cold Call? Definition and How It Works",{"slug":22,"path":34,"title":35},"/glossary/sdr","What Is an SDR? Sales Development Representative, Explained",[37,39],{"path":24,"title":38},"What Does an SDR Do? The Real Job, Without the Hype",{"path":25,"title":40},"Sales Cadence: How Many Touches to Book a Meeting (14-Day Template)",1792888524876]