[{"data":1,"prerenderedAt":38},["ShallowReactive",2],{"glossary-show-rate":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":25,"lessons":35},"show-rate","/glossary/show-rate","What Is Show Rate in Sales? Definition","Show rate is the share of booked meetings that actually happen — qualified meetings attended divided by meetings booked. It is the SDR's follow-through metric and a leading indicator of revenue.","Show rate",241,true,10,"\u003Cp>Show rate is the share of booked meetings that actually happen. It is the \u003Ca href=\"/glossary/qualified-meeting/\">qualified meetings\u003C/a> a rep books that the prospect actually attends, divided by all the meetings booked. If you book ten meetings and eight show up, your show rate is 80%. It is the SDR's follow-through metric, and it is the gap between activity on paper and revenue reality, because a meeting that does not happen cannot close.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>Show rate is "how many of the meetings you set actually happened." It measures follow-through — not how many calls you made, but how many conversations you converted into a real sit-down. It is the difference between being busy and being effective.\u003C/p>\n\u003Ch2 id=\"how-it-s-actually-used\">How it's actually used\u003C/h2>\n\u003Cp>"Book it, confirm it, and confirm it again" is the SDR rule of thumb. A rep sends a calendar invite, confirms the day before, and re-confirms the morning of — because a \u003Ca href=\"/glossary/no-show/\">no-show\u003C/a> burns an \u003Ca href=\"/glossary/account-executive/\">account executive\u003C/a>'s calendar slot. Teams watch show rate because it forecasts the pipeline the AE can actually work, and it feeds how much \u003Ca href=\"/glossary/ote/\">OTE\u003C/a> the reps can realistically earn.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>A high show rate is a hiring signal: it proves you can manage people, follow through, and not leave your team hanging. A low one quietly kills your reputation even if your activity is high. If you make only one habit, make it this — confirm every meeting, twice.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":23},"show rate sales","2026-09-10","closers","2026-09-24","\"We booked 10 qualified meetings this week and 8 showed up, so our show rate was 80%.\"",[20,21,22],"qualified-meeting","no-show","ote",[24],"/academy/sdr/what-does-an-sdr-do",[26,29,32],{"slug":20,"path":27,"title":28},"/glossary/qualified-meeting","What Is a Qualified Meeting in Sales? Definition",{"slug":21,"path":30,"title":31},"/glossary/no-show","What Is a No-Show in Sales? Definition",{"slug":22,"path":33,"title":34},"/glossary/ote","What Is OTE (On-Target Earnings) in Sales? Definition",[36],{"path":24,"title":37},"What Does an SDR Do? The Real Job, Without the Hype",1792888524954]