[{"data":1,"prerenderedAt":34},["ShallowReactive",2],{"glossary-touch":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":24,"lessons":31},"touch","/glossary/touch","What Is a Touch in Sales? Definition","A touch is a single outreach contact — one call, email, or LinkedIn message — in a sales sequence. Volume of touches is the basic input an SDR controls.","Touch",213,true,21,"\u003Cp>A touch is a single outreach contact with a prospect — one call, one email, one LinkedIn message. In a \u003Ca href=\"/glossary/sequence/\">sequence\u003C/a>, touches are the individual steps: a sequence of six touches means six separate contacts spread over two weeks. Touches are the basic input an \u003Ca href=\"/glossary/sdr/\">SDR\u003C/a> controls. If you make more relevant touches, you get more replies; if you make none, nothing happens. The whole outbound game is a volume of touches combined with relevance, in the right rhythm.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>A touch is one time you reach out. Call = touch. Email = touch. Message = touch. Count them, and you have your activity number. The trick is that touches only count if they actually go somewhere — a touch is a real, logged contact, not a "I'll reach out later" note in your head.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>Touches are the thing you are measured on in an outbound role, and the thing you actually control. Managers want to see a daily number of touches because it is the most honest early indicator of effort. But relevance matters as much as volume — forty personalised touches beat a hundred blind ones. Log every touch as you make it, and your numbers and your reputation both stay honest.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":22},"touch sales meaning","2026-09-10","closers","2026-09-24","\"I logged 40 touches today — 25 emails, 10 calls, and 5 LinkedIn messages — across my accounts.\"",[20,21],"sequence","sdr",[23],"/academy/sdr/what-does-an-sdr-do",[25,28],{"slug":20,"path":26,"title":27},"/glossary/sequence","What Is a Sales Sequence? Definition and How It Works",{"slug":21,"path":29,"title":30},"/glossary/sdr","What Is an SDR? Sales Development Representative, Explained",[32],{"path":23,"title":33},"What Does an SDR Do? The Real Job, Without the Hype",1792888525429]