[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"glossary-walk-away-price":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":28,"lessons":47},"walk-away-price","/glossary/walk-away-price","What Is a Walk-Away Price in Sales? Definition","A walk-away price is the lowest deal you will accept before it stops being worth doing. Knowing yours in advance stops emotion from eroding a deal's value.","Walk-Away Price",183,true,10,"\u003Cp>A walk-away price is the lowest version of a deal you will accept before it stops being worth doing — the point below which saying yes hurts more than saying no. It is not the same as list price; it is the line you draw based on your costs, your \u003Ca href=\"/glossary/leverage/\">leverage\u003C/a> and the \u003Ca href=\"/glossary/value-proposition/\">value\u003C/a> you are giving. Knowing your walk-away number in advance keeps \u003Ca href=\"/glossary/negotiation/\">negotiation\u003C/a> calm and \u003Ca href=\"/glossary/concessions/\">concessions\u003C/a> deliberate. Without one, emotion writes your \u003Ca href=\"/glossary/counteroffer/\">counteroffer\u003C/a>.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>Before any negotiation, decide what the floor is. That way a \u003Ca href=\"/glossary/discount/\">discount\u003C/a> request is a yes-or-no against a number you already chose, not a guess made under pressure. The walk-away price protects you from agreeing to a deal that loses you money or goodwill.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>Deals that look won but lose money are losses. Reps who set a walk-away price in advance \u003Ca href=\"/glossary/anchoring/\">anchor\u003C/a> higher, concede slower and walk away with respect when the numbers do not work. It also makes you credible: buyers respect a seller who says "that one is below what we can do" and means it.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19,"lessons":26},"what is a walk away price in sales","2026-08-19","closers","2026-09-24","\"My walk-away price is a twenty-five percent discount; below that the deal stops being worth the implementation effort.\"",[20,21,22,23,24,25],"negotiation","concessions","counteroffer","anchoring","leverage","discount",[27],"/academy/account-executive/prepare-for-the-sales-negotiation",[29,32,35,38,41,44],{"slug":20,"path":30,"title":31},"/glossary/negotiation","What Is Negotiation in Sales? Definition and How It Works",{"slug":21,"path":33,"title":34},"/glossary/concessions","What Are Concessions in Sales Negotiation? Definition",{"slug":22,"path":36,"title":37},"/glossary/counteroffer","What Is a Counteroffer in Sales? Definition and How to Handle One",{"slug":23,"path":39,"title":40},"/glossary/anchoring","What Is Anchoring in Sales Negotiation? Definition",{"slug":24,"path":42,"title":43},"/glossary/leverage","What Is Leverage in Sales Negotiation? Definition",{"slug":25,"path":45,"title":46},"/glossary/discount","What Is Discounting in Sales? Definition and How to Avoid It",[48],{"path":27,"title":49},"Prepare for the Sales Negotiation: Value, Leverage, and Your Walk-Away",1792888525613]