[{"data":1,"prerenderedAt":38},["ShallowReactive",2],{"glossary-win-rate":3},{"slug":4,"path":5,"title":6,"description":7,"term":8,"wordCount":9,"hasExample":10,"inboundLinks":11,"isPublished":10,"html":12,"data":13,"related":24,"lessons":37},"win-rate","/glossary/win-rate","What Is a Sales Win Rate? Definition","A win rate is the percentage of opportunities a rep or team closes — closed-won deals divided by total opportunities. It is the headline efficiency metric for AEs and closers.","Win rate",218,true,16,"\u003Cp>A win rate is the percentage of opportunities that turn into signed deals — closed-won divided by total opportunities in a period. If a rep worked forty qualified deals and closed nine, the win rate is 22.5%. It is the headline efficiency metric for \u003Ca href=\"/glossary/account-executive/\">account executives\u003C/a> and \u003Ca href=\"/glossary/closer/\">closers\u003C/a>, because it shows how well a rep qualifies and how effectively they \u003Ca href=\"/glossary/closing/\">close\u003C/a> — and it does not reward just chasing volume.\u003C/p>\n\u003Ch2 id=\"in-plain-english\">In plain English\u003C/h2>\n\u003Cp>A win rate is your batting average in sales. It is not how many calls you make; it is how many of the opportunities you actually worked you converted into revenue. A high win rate with low volume can beat a low win rate with huge volume, because a win rate is about quality of qualification and closing skill.\u003C/p>\n\u003Ch2 id=\"why-it-matters-to-you\">Why it matters to you\u003C/h2>\n\u003Cp>Win rate is how you tell whether you are good at the last mile, and it is the number teams use to judge \u003Ca href=\"/glossary/closer/\">closers\u003C/a> and predict \u003Ca href=\"/glossary/quota/\">quota\u003C/a> attainment. It is also a lever you can move: qualify harder earlier and your win rate rises even before your \u003Ca href=\"/glossary/closing/\">closing\u003C/a> improves. When you review your own performance, watch the win rate and the size of the deals — together they show whether you are closing the right deals, not just closing.\u003C/p>\n",{"title":6,"description":7,"primaryQuery":14,"term":8,"publishedAt":15,"author":16,"reviewedAt":17,"example":18,"relatedTerms":19},"what is sales win rate","2026-09-10","closers","2026-09-24","\"My win rate is 22% this quarter — nine wins out of forty-one qualified deals.\"",[20,21,22,23],"closing","quota","closer","account-executive",[25,28,31,34],{"slug":20,"path":26,"title":27},"/glossary/closing","What Is Closing in Sales? Definition and How It Works",{"slug":21,"path":29,"title":30},"/glossary/quota","What Is a Quota in Sales? Definition and How It Works",{"slug":22,"path":32,"title":33},"/glossary/closer","What Is a Closer in Sales? Definition",{"slug":23,"path":35,"title":36},"/glossary/account-executive","What Is an Account Executive (AE)? Sales Role, Explained",[],1792888525760]